How to Design Business Collateral for Consultants
As a business consultant, perception is an important part of developing a client base. Even in the internet age, printed business materials – business cards, brochures, fliers, etc. – play a big role...
View Article6 Lessons from a Great Marketing Campaign
Back in 2009 one campaign submitted to the International Cannes Advertising Festival stole the show by winning a Grand Prix award in 3 categories (direct, online and public relations). This was the...
View ArticleWhat Tools Do You Need to Start Your Own Consulting Business
Whether as a primary or supplementary source of income, starting a consulting business is a fantastic way to market on your existing skills and interests. A consulting business allows you to remain in...
View Article5 Steps to Creating a Consulting Website That Attracts Clients
Are you making the most of your online brand and presence? Is your website engineered to build your authority status and provide you with a stream of leads? Listing a physical address on your website...
View ArticleWhat Is A Brand? And Why Consultants Need One
You may not be Jay-Z, Taylor Swift or Tom Hanks…but you do have a brand. According to Dan Schawbel, “each and every one of us is a brand…as a brand, we can leverage the same strategies that make these...
View ArticleWant a Successful Personal Consulting Brand? Start With These 2 Things
The whole conversation about branding is nothing new. It’s something that’s been around for a long time. Most of us will agree that a solid brand identity is something important for businesses to have,...
View ArticleDo People Really Know What You Do? 4 Examples of Consultants with Clear Brand...
Do people really know what you do? This may sound like no brainer and obvious question and answer but it’s really not, let me explain further. We recently launched a new side of the business and we now...
View ArticleIs Your Consulting Website Mobile-Friendly Yet? Google Says It Should Be
Yes the Google Internet gods have spoken again. Starting on April 21st of this year Google will be penalizing websites that are not “mobile-friendly” or “responsive”. Here are Google’s exact words...
View Article3 Reasons to Push Past Your Fear and Become an Authority
It comes down to confidence. I was speaking with a new client in the advertising industry. He wants to grow his business and attract more clients. Focus on finding and getting in front of the decision...
View ArticleImproving Your Consulting Brand: No More Excuses!
It really amazes me. In fact I’m actually quite surprised. Once you have a good logo it can be the base for your visual identity. At the amount of consulting “professionals” I deal with and come across...
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